| 1 |
Basic of Digital Marketing |
| 2 |
Website Building & Planning (Non-Coded) |
What is a website, types of website, wordpress, layouts, hostings & Server, Domain, Pages, Post, Menu, front end and back end, Search Console, Indexing, Sitemap. |
| 3 |
App Building & Mobile Marketing (Non-Coded) |
Layout & Template, Types of App, Store , Registration. |
| 4 |
Social Media Marketing |
Facebook, Instagram, Snapchat, Pinterest, Twitter and LinkedIn - Ads, Campaign, Types of Campaign, Target Audience Set, Payment Set, Billing and Reporting, etc |
| 5 |
Programmatic SEO |
One-page, Off-page, Technical, Tools for Programmatic SEO |
| 6 |
Google, Bing & Search Ads |
Types of Campaign, Search, Display, Performance Max, Video, Shopping. Billing & Reporting, Conversion Tracking, Ads Copy & Ad Set Management etc. |
| 7 |
Online Display & Video Ads |
Online Display ads through various tools like taboola, Youtube, Snapchat, Truecaller etc |
| 8 |
Lead Generation |
Lead generation campaign, Lead Management, tools, Lead Form, Funnel |
| 9 |
Email Marketing |
Email Marketing Basic, Tools, Types, Campaigns, New letters, Autoresponders, |
| 10 |
Content Marketing and Planning |
Platforms, Types, Tools, Marketing type, In-bound Marketing. |
| 11 |
Analytics & Reporting |
Google Analytics, Social Media Analytics, Introduction of Analytical Tools. |
| 12 |
Publisher and Monetization |
Adsense, Social Media Monetization, Website Monetization & Blogging |
| 13 |
Affiliate Marketing |
Types of Affiliate Marketing, Tools, Program, Merchant, Advertiiser, Commision, |
| 14 |
Ecommerce Planning & Marketing and Dropshipping |
Marketing and Planning, Woocommerce, Shopify, etc |
| 15 |
Programmatic Advertising |
Basics of Programmatic Ads, Google DV 360 overview. |
| 16 |
Cyber Security, Fraud Management & Digital Marketing |
Basics of Fraud Management and Cyber Security |
| 17 |
Online Reputation Management |
Do's & Don't and Tools |
| 18 |
Generative AI for Advertising |
Basic of GAI |
| 19 |
Freelance Project Management |
Tools and Programs to grab online projects |
| 20 |
Influencer Marketing and Management |
Platform and Participation, Planning and Management |
| 21 |
Onsite Internship |
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| 22 |
Interview & Resume Building Strategy |
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