Knowing where your site ranks in Google is an essential component of any marketing strategy. Any marketing strategy must include an understanding of your site’s Google ranking. Ranking on Google’s search engine results pages (SERPs) will determine how easy it is for users to find you, regardless of whether you run an e-commerce store, personal blog, or business website.
But how do you actually check your page ranking on Google? In this post, we are going to explain it and give a few powerful tools, and show how to use this data to grow online presence.
Before jumping into the “how”, let’s understand the “why”. Ranking high on Google increases:
Most users visit only Google’s first page. If your page is not ranking in the top 10 search results, you are losing out on a significant number of clicks and potential customers.
Google has a sophisticated algorithm made of more than 200 ranking factors such as:
When you will make a good site with all of these factors, then getting a higher rank is more likely. But once you’ve implemented your SEO strategy, how do you check where your pages actually show up?
1. Manual Search (Incognito Mode)
One of the fastest ways to see where you stand is simply do a manual search for your focus keyword. Use incognito or private mode so your search history doesn’t influence the results.
Steps:
Limitations: This is not scalable and may not reflect accurate average rankings due to location and personalization.
2. Use Google Search Console (Free Tool)
Google Search Console (GSC) is a free tool provided by Google that gives insights into how your site is performing in search.
Steps to check your rankings:
This data is directly from Google, so it’s highly reliable.
3. SEO Tools (Free & Paid Options)
When your rankings are the only thing that matters, you want deeper insights into where and how to improve them. You need professional SEO tools:
a. SEMrush
Shows ranking positions, keyword difficulty, and competitor analysis.
b. Ahrefs
Known for backlink data and accurate keyword tracking.
c. Ubersuggest
Beginner-friendly and affordable.
d. SERProbot (Free)
Quick and simple tool to check rank for a keyword and URL.
With these tools, you can track your keywords daily, see ranking changes, and export reports.
4. Browser Extensions
There are some browser extensions such as Keywords Everywhere, MozBar and SEOquake that can provide you with things like keyword position data, competition metrics or on-page SEO checks – all within your browser.
Checking your rankings once or twice a week is sufficient for most websites. Daily tracking might be necessary for aggressive SEO campaigns, but rankings naturally fluctuate, so don’t panic over minor day-to-day changes.
If your page isn’t ranking where you want it to, here are a few key things to focus on:
All of these topics are covered in ASMAT’s digital marketing offline course in Delhi, where students learn SEO hands-on with real-world projects and mentorship.
If your business operates locally (e.g., a restaurant or institute in Delhi), optimizing for local SEO is essential. This means:
While rankings are important, also monitor other key metrics such as:
A page that ranks #1 but doesn’t convert is less valuable than one that ranks #5 but brings in qualified leads.
Yes. You can search manually on Google, or use free tools like Ubersuggest to check them without paying.
Google updates its algorithm regularly, and rankings can also be affected by competitor activity, user behavior, mobile vs. desktop searches, and seasonal trends.
Yes, there are tools (such as SEMrush and Ahrefs) which you can use for location based tracking. You can also use a VPN to simulate searches from particular locations.
Depending on the keyword difficulty, competition and how much SEO work is done, new pages may take 3 to 6 months from being published in order for them to rank. There are some keywords that need more time and there are low-competition ones which may even rank faster.
Manual checks work for a few keywords but are not scalable. SEO tools provide more accurate, consistent, and location-independent data, especially when managing multiple pages or clients.
One of the effective methods is to start your career as a digital marketer by doing Asmat’s offline courses in Delhi. It gives you live projects, mentorship and specific SEO modules designed to hit the real world running.
Checking your Google page rank is not just about ego, it’s a strategic move that helps you measure performance, identify opportunities, and adjust your SEO strategy effectively. Whether you’re a business owner, blogger, or digital marketing enthusiast, knowing where you stand helps you aim higher.
By using tools like Google Search Console and SEMrush, and implementing smart SEO practices, you can steadily climb up the rankings and boost your visibility.
If you want to master SEO and track your success like a pro, consider joining ASMAT’s digital marketing offline course in Delhi, where you’ll learn how to optimize, track, and scale your online presence from scratch.