Digital Marketing is the form of marketing where online advertising is done through channels such as search engines, social media platforms, email and other mobile applications. The most important need for digital marketing and marketers is in its ability to reach out to the target audience on a global level all at once, its higher conversion rate and its ability to save most of the advertising costs of a company.
According to statistics,
“The global digital marketing software market size is valued at USD 43.8 billion in 2019 and is expected to register a CAGR of 17.4% from 2020 to 2027.”
Hence the need for digital marketers has been increasing day by day. But it has been seen that not many of the professionals have the skills for mastering the art of digital marketing.
- Search Engine Optimization and Social Media Marketing : SEO and SEM are two of the most important skills for digital marketing. If people do not see your content and do not convert into customers, then the whole motive of digital marketing is lost. SEO is important as it helps to drive traffic to your website by making your website appear in the higher rankings of a search engine. SEM allows you to market your product to the social media platforms, reaching out to potential customers at a global level, all at once!
- Listening, Analyzing and Presenting Data(Design skills): A good digital marketer listens, analyses and gathers data relevant to the target audience and presents and designs the information and delivers it efficiently to them. Hence, listening, analysing and presentation skill are very important for digital marketers.
- Google Analytics and Office: Learning Google Analytics is one of the biggest milestones a digital marketer will cross. This is a free website service given by Google which gives us insights into how to modify and advance our website. You can also track and analyse your return on investments using Google Analytics. Microsoft Office is one of the basics of digital marketing and in fact, it is a mandatory skill everyone should possess. Word, Advanced Excel along with PowerPoint are very important tools for digital marketers for presenting information to their target audience.
- Content Marketing : Thinking out of the box and marketing your content to your potential customers is one of the best skills a digital marketer can learn. Content Marketing is just not public relations. In content marketing, a digital marketer produces specific personalised content to drive traffic to their website to sell their products. One of the most famous examples of Content Marketing is Coke’s “Share a Coke” Campaign. Soft skills like empathy, curiosity, tenacity, good communication and willingness to learn are also important for digital marketers. Following and mastering the above skills will definitely benefit digital marketers in the
